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Capri Blues's Website Gets A Bold New Look

June 21, 2017

STARKVILLE, Miss., June 21, 2017 /PRNewswire/ -- Capri Blue, known for premium candles and iconic fragrances such as Volcano, launched a new website and e-commerce platform on June 1st, 2017.

Capri Blue products are sold in over 4,000 independent retailers, and 40+ countries with notable customers such as Anthropologie, Nordstrom, and Bloomingdales. Recently, the brand has seen incredible growth which meant it was time for a website that could keep pace with the momentum of the brand.

With the help of Minneapolis-based digital experience company, Folklore, Capri Blue's new website represents the latest phase in a contemporary fashion-inspired evolution for the brand. The new look truly represents Capri Blue's aesthetic while serving as the face for the bold and empowering brand.

The design of the site is not the only thing that got a major makeover. Improving the consumer experience was a priority for the Capri Blue team. They wanted to ensure that visitors could navigate the site with ease, no matter the device they were using. The new embraces responsive design and simple navigation. An improved shopping cart flow, an upgrade to account management functionality, product recommendations and user reviews are just a few of the newest features on

Above all, the brand wanted to feature the unique products as much as possible. Throughout the site, users are exposed to iconic imagery and animation, designed to show off the look, feel and personality of the products. This allows the consumer to immerse themselves in the Capri Blue experience as much as possible, short of seeing it in person.

"We set out to create a new and exciting experience that embodies the essence and energy of Capri Blue. Our new website defines the direction the brand is going, and we are excited to launch this new e-commerce platform for our customers to immerse themselves in all things Capri Blue," said Casey Wesson, Capri Blue Brand Director.

About Capri Blue

Capri Blue is a premium fragrance brand that offers an affordable luxury inspired by contemporary fashion. Taking striking visuals and bold fragrances, we create an engaging combination for the senses. Capri Blue is the intersection where fashion meets fragrance. Graphic, energetic, and bold, we dare to design products that make a statement.

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